Innovator In Global Entertainment
On January 2, 2006, BANDAI NAMCO Holdings Inc. of Tokyo, Japan formed U.S. holding company, BANDAI NAMCO Holdings USA Inc. (BNHU). The move was pursuant to an announcement made in September 2005 that NAMCO, a video game developer and publisher, and Bandai, a manufacturer of character merchandise such as toys, children’s entertainment and trading cards, will establish a joint holding company to compete more effectively in the fast-changing global industry and to generate new synergies across the various group divisions and regions.
The various business divisions under BNHU include Bandai America Incorporated (toys), BANDAI NAMCO Entertainment America Inc. (video games software, mobile games), NAMCO USA INC. (amusement facilities), BANDAI NAMCO Amusement America Inc. (arcade game machines), BANDAI NAMCO Collectibles LLC (dba Bluefin – hobby toys), BANDAI CORPORACION MEXICO, S.A. de C.V. (toys), and BANDAI NAMCO Entertainment Brazil Limitada (games). Other companies within the region include D3Go! (mobile games), and BANDAI LOGIPAL AMERICA, INC. (logistics and transportation).
Combining their respective strengths, the goal is to create new forms of entertainment in character merchandising, technologies and entertainment locations that offer unparalleled Dreams, Fun and Inspiration to consumers.