On January 2, 2006, Bandai Namco Holdings Inc. of Tokyo, Japan formed U.S. holding company, Bandai Namco Holdings USA Inc. (BNHU). The move was pursuant to an announcement made in September 2005 that NAMCO, a video game developer and publisher, and Bandai, a manufacturer of character merchandise such as toys, children’s entertainment and trading cards, will establish a joint holding company to compete more effectively in the fast-changing global industry and to generate new synergies across the various group divisions and regions.
The various business divisions under BNHU include Bandai Namco Toys & Collectibles America Inc. (toys and collectibles), Bandai Namco Entertainment America Inc. (digital entertainment, video games software, mobile games), Bandai Namco Amusement America Inc. (arcade game machines, household licensed products), BANDAI CORPORACION MEXICO, S.A. de C.V. (toys and collectibles), and Bandai Namco Entertainment Brazil Ltd. (games). Other companies within the region include D3Go! (mobile games), and BANDAI LOGIPAL AMERICA, INC. (logistics and transportation).
Combining their respective strengths, the goal is to create new forms of entertainment in character merchandising, technologies and entertainment locations that offer unparalleled Dreams, Fun and Inspiration to consumers.